Curriculum Map for the Pre-MBA
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Essentials of Marketing and Strategy
content-image Course Objectives

In this course students will develop an understanding of fundamental marketing and strategy frameworks and methodologies. Through short case studies covering a diverse range of businesses, students will enhance their ability to analyze, solve problems and make decisions about marketing and strategy from the perspective of top management.

content-image Upon completing the course, you will be able to understand:
  • The role of strategy and marketing in corporate management
  • Processes for formulating a competitive business strategy from the perspective of top management
  • Basic marketing concepts and how they can be applied to achieve strategic goals
  • Frameworks and analytical methods through practical application to short cases
  • How to think about theories and the qualitative aspects of corporate management
Theme & Reading Materials
content-image Day 1
THEME

Overview of Strategy
Environment Analysis for Developing a Business Strategy

CASE
  • Interactive Lecture: Strategy -2nd Edition-
  • QB HOUSE
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THEME

Strategy
Establishing a Competitive Advantage in Business Strategy

CASE
  • Interactive Lecture: Strategy-2nd Edition-: Unit 2-1 –Unit 2-4
  • Nitori and IKEA
content-image Day 3
THEME

Comprehensive Exercises
Corporate Strategy (business domains, resource allocation, business expansion and diversification, complementary management resources)

CASE
  • Interactive Lecture: Strategy-2nd Edition-
  • Reorganization of the Japanese Steel Industry (1999–) (A)
  • Reorganization of the Japanese Steel Industry (2015)
content-image Day 4
THEME

Overview of Marketing
Analysis and Planning

CASE
  • Interactive Lecture: Marketing —2nd Edition—
  • A Comeback for Fujifilm’s Cheki (A)
  • A Comeback for Fujifilm’s Cheki (B) (to be distributed in class)
content-image Day 5
THEME

Drafting Measures in Marketing Strategy (Marketing Mix (4Ps))

CASE
  • Interactive Lecture: Marketing —2nd Edition— : Unit 1–Unit 4
  • Vermicular Ricepot: Riding a Dream (A)
  • Vermicular Ricepot: Riding a Dream (B) (to be distributed in class)
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THEME

Comprehensive Exercises (case study analysis)

CASE
  • Emirates Airline: Connecting the Unconnected
  • Emirates Airline: Additional Exhibits
Faculty
TT
Takashi Tsutsumi
Critical Thinking, Essentials of Marketing & Strategy, Organizational Behavior and Leadership

Contact

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