Pre-MBA Courses
payment Essentials of Marketing & Strategy psychology Critical Thinking Frame 8308 Organizational Behavior & Leadership

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Essentials of Marketing and Strategy
content-image Course Objectives

In this course students will develop an understanding of fundamental marketing and strategy frameworks and methodologies. Through short case studies covering a diverse range of businesses, students will enhance their ability to analyze, solve problems and make decisions about marketing and strategy from the perspective of top management.

content-image Upon completing the course, you will be able to understand:
  • The role of strategy and marketing in corporate management
  • Processes for formulating a competitive business strategy from the perspective of top management
  • Basic marketing concepts and how they can be applied to achieve strategic goals
  • Frameworks and analytical methods through practical application to short cases
  • How to think about theories and the qualitative aspects of corporate management
Theme & Reading Materials
content-image Day 1
THEME

Overview of Strategy
Environment Analysis for Developing a Business Strategy

CASE
  • Interactive Lecture: Strategy -2nd Edition-
  • QB HOUSE
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THEME

Strategy
Establishing a Competitive Advantage in Business Strategy

CASE
  • Interactive Lecture: Strategy-2nd Edition-: Unit 2-1 –Unit 2-4
  • Nitori and IKEA
content-image Day 3
THEME

Comprehensive Exercises
Corporate Strategy (business domains, resource allocation, business expansion and diversification, complementary management resources)

CASE
  • Interactive Lecture: Strategy-2nd Edition-
  • Reorganization of the Japanese Steel Industry (1999–) (A)
  • Reorganization of the Japanese Steel Industry (2015)
content-image Day 4
THEME

Overview of Marketing
Analysis and Planning

CASE
  • Interactive Lecture: Marketing —2nd Edition—
  • A Comeback for Fujifilm’s Cheki (A)
  • A Comeback for Fujifilm’s Cheki (B) (to be distributed in class)
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THEME

Drafting Measures in Marketing Strategy (Marketing Mix (4Ps))

CASE
  • Interactive Lecture: Marketing —2nd Edition— : Unit 1–Unit 4
  • Vermicular Ricepot: Riding a Dream (A)
  • Vermicular Ricepot: Riding a Dream (B) (to be distributed in class)
content-image Day 6
THEME

Comprehensive Exercises (case study analysis)

CASE
  • Emirates Airline: Connecting the Unconnected
  • Emirates Airline: Additional Exhibits
Faculty
Takashi tsutsumi
tsutsumi-takashi-portrait
Takashi Tsutsumi
Takashi Tsutsumi is a seasoned business professional with a diverse background across industries.

Upon graduation from Kyoto University, Takashi started his career as a claims expert at Tokio Marine Fire and Insurance. In this role, he primarily worked to identify the causes of accidents, calculate damages, and negotiate with stakeholders.

Takashi later joined GLOBIS Corporate Training as an organizational development consultant. At GLOBIS, he designed and delivered numerous corporate training sessions centered around enhancing performance and productivity for client companies. After gaining his MBA from Ashridge Business School, Takashi joined Eli Lilly Japan K.K. as a recruiter, overseeing HR-related operations and mid-career recruiting.

In 2016, Takashi returned to GLOBIS Corporation, where he went on to manage faculty development, content creation, and in-house research. Currently, Takashi is the head of GLOBIS Asia Campus Pte. Ltd., where he is responsible for providing training and development programs to corporate clients in Southeast Asia.
Jake Pratley
Jake-pratley
Jake Pratley
Jake Pratley is a Director of GLOBIS Asia Pacific, responsible for expanding Japan’s No.1 MBA and corporate training offerings across the region. He has over 15 years of experience in professional education, with a focus on business development, faculty management, and global program delivery. At GLOBIS, he has led the global expansion of the MBA programs, launched new learning products, and streamlined operations to support scalable, globally accessible learning experiences.

Jake holds a bachelor’s degree in journalism from the University of Queensland and an MBA from GLOBIS University, graduating with the Award for Academic Excellence in 2017. He completed executive education programs at Harvard Business School in 2023-2024.

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